EMDX Derivative Exchange

From CEX to Omnichain DEX: 4+ Years of Derivative Product Design

End-to-end product and growth design for an omnichain decentralized derivative exchange, covering crypto and RWA perpetuals, structured products, and marketing assets.

Client01

EMDX

Timeline02

4+ Years (Continuous Design)

Role03

Lead Product & Growth Design

Scope04

Derivatives, DeFi, Growth & UI Kit

Platform Evolution: From CEX to Omnichain Derivative DEX Across 4+ Years

Over four years of continuous design, improvements, and redesigns for EMDX. The platform started as a centralized derivative exchange (CEX), pivoted to a decentralized perpetual exchange on Avalanche, expanded to Arbitrum, and evolved into an omnichain derivative platform for crypto and Real-World Assets (RWA). The design covered perpetual trading, prediction markets, structured products, lending, token sale funnels, investor decks, and daily marketing assets across multiple major blockchain updates:

Phase 01

Centralized Derivative Exchange (CEX)

Designed the original centralized derivative platform with high-speed order matching and perpetual contracts.

Phase 02

Avalanche Perpetual DEX

Redesigned the platform into a decentralized perpetual derivative exchange with non-custodial Web3 wallet logins.

Phase 03

Arbitrum Layer-2 Expansion

Optimized derivative order execution for low gas fees on Arbitrum, adding trading competitions, games, and lending.

Phase 04

Omnichain & Structured Products

Expanded across multiple blockchains with unified liquidity, structured products, RWA derivatives, and crypto prediction markets.

Core Trading Experience: Perpetual Derivative Terminal & Unified Wallet

We designed the trading interface to bring the speed and precision of centralized exchanges to decentralized derivative trading, with clear margin wallet management and transparent leverage controls.

EMDX Perpetual Trading Terminal

Perpetual Derivative Trading Terminal

Clean candlestick chart, live order book, leverage sliders, percentage presets, and quick derivative trade execution without slow wallet popups.

EMDX Multi-Chain Wallet and Token Wrap

Unified Multi-Chain Wallet & Token Wrap

Shows all user balances across derivative margin, perpetuals, and yield vaults, with an instant tool to wrap AVAX into wAVAX on-screen.

Trading Solution

Fast In-Terminal Derivative Execution

We organized the derivative trading screen so traders can place orders in seconds. Percentage buttons, leverage adjusters, and instant gas fee estimates keep execution clear and fast.

CEX Speed with DEX Control
Wallet Solution

Unified Balance & Instant Token Wrap

Traders no longer need to check multiple wallet apps. All collateral tokens across margin, perpetuals, and yield vaults are visible on one page with a built-in token wrapping panel.

Easy Token Management

New Products: RWA Derivatives, Dual Investment & Safe Lending

To serve both active traders and yield investors, EMDX introduced new derivative products: Real-World Asset (RWA) perpetuals for commodities and FX, dual investment options for structured yield, and collateral lending.

EMDX Dual Investment

Dual Investment Wizard & Scenario Checker

Step 3 previews exact payout outcomes for Case 1 vs. Case 2 before the user commits any funds.

EMDX Lending Dashboard

Lending Dashboard with Health Factor Meter

Circular gauge shows liquidation risk, available borrow limit, and total collateral supplied.

Yield Solution

No-Math Dual Investment Previews

Instead of complex options formulas, users pick a target price and see the exact return in dollars and tokens for both outcomes. They always know what they receive before subscribing.

Clear Payout Outcomes
Lending Solution

Visual Health Factor Meter

A prominent percentage dial shows loan safety in real time. It warns borrowers in green, yellow, or red before they get close to liquidation, keeping collateral safe.

Protects From Liquidation

Trading Tournaments: Bots vs Humans Competitions

To build active trader communities on a decentralized derivative exchange, we designed interactive tournaments with real-time prize pools, bot-versus-human leagues, and personal performance dashboards.

Trading Competition Bots vs Humans

Trading Competition: Bots vs Humans

Live contest page with countdown timer, prize pool tracker, and registration schedule.

Competition User Dashboard

User Tournament Rank & PnL

Shows the trader rank, trade count, current prize, net profit in dollars, and percentage return.

Core Foundation

Comprehensive UI Kit & Design System

Derivative trading applications cannot afford ambiguous buttons or unclear order statuses. Over the 4-year partnership, we created a massive, reusable component system in Figma with strict visual hierarchy and accessibility standards:

Trading Terminals & Order Book Elements

Standardized depth charts, buy and sell buttons, market selector search dialogs, and toast alerts for order confirmation.

Terminal Elements

Multi-Network Selectors

Clean network pickers for Ethereum, Arbitrum, Optimism, BNB Chain, Polygon, and Avalanche with active wallet indicators.

Network Switcher

Risk Sliders & Deposit Modals

High-precision leverage adjusters (1x to 10x), slippage tolerance toggles, and token wrap dialogs (AVAX to wAVAX).

Risk & Margin Controls
EMDX Design System and UI Kit Elements

Modular Component Library

Order books, leverage dialogs, toast states, network selection, and deposit modals shown in detail.

Growth Design: Social Badges, Marketing & Investor Decks

Growth design was essential to scale EMDX across its 4-year journey as an emerging derivative platform:

Community & Fundraising

Viral Sharing & Growth Assets

Growth design was essential to scale EMDX into a recognized derivative brand with viral community reach:

Viral Trade & Trophy Badges

Custom visual cards generated automatically so traders can share their leveraged wins and prediction trophies on social media.

Social Viral Loop

Investor Decks & Tokenomics

Built visual slide decks explaining protocol revenue, fee-sharing tokenomics, and market size for venture capital presentations.

Fundraising Assets

Social Media & Community Assets

Created marketing graphics for Twitter/X, Telegram announcements, Medium blog posts, and Discord community events.

Brand Coverage
EMDX Social Share Result Badges

Trade Result & Trophy Badges

Custom visual cards generated automatically so traders can share their wins, losses, and prediction trophies on social media.

Results & 4-Year Impact

Over four years of continuous partnership, the design transformed EMDX into a recognized multi-chain derivative exchange with over 1 billion dollars in total volume:

Product Evolution

4+ Years of Iteration

Successfully guided the platform from a centralized exchange to an omnichain derivative DEX across multiple blockchain pivots.

Long-Term Partnership
Complete Scope

100+ Production Screens

Delivered the perpetual derivative terminal, prediction pools, lending, structured products, waitlists, and pitch decks.

Full Platform Suite
Design Governance

Scalable UI Kit & Tokens

Built a modular design system that let developers add new blockchains and derivative trading pairs without design delays.

Fast Development
Market Growth

Brand & Investor Materials

Created high-impact pitch decks and daily social graphics that helped secure venture capital and community trust.

Funding & Community